In what comes as a shock to fans and fellow artists a like Ciara has apparently been dropped from long-term record label Jive. Things had been rumored to be rough when Ciara’s manager and A&R changed in 2009 leaving the fate of her third album, Fantasy Ride, in the hands of a new team.
In the end the entire project was revamped from a three-disc concept album into a shoddily composed 12-track set which missed out on all of the wonderful collaborations which were promised. In December 2010, Ciara released “Basic Instinct, her fourth album. The collection supposedly brought fans back to the traditional Ciara sound, circa 2004. Despite receiving strong reviews from critics the album has to date racked sales of around 40k… a far cry from her previous albums. The failure of the album was put down to poor timing, lack of promotion and poor singles. The only exception was the lead single “Ride” with Ludacris, which reached top-ten on the R&B charts.
It was probably those dumb dances that made them decide to drop her.